Françoisvan der Merwe
Transformingtechnical complexityinto competitive advantages throughstrategic system design
Buildingdigitalexperiences
"The best solutions don't just solve today's problems—they unlock opportunities you didn't know existed."
I'm a systems thinker who believes in the power of elegant engineering and pragmatic problem-solving.
My approach starts with understanding the real problem beneath the surface. I believe in building systems that are not just functional, but intuitive—where complex technical challenges are solved with solutions that feel simple and natural. Every line of code should serve a purpose, every architecture decision should scale gracefully.
I specialize in full-stack development with React, TypeScript, and Node.js, but my real strength lies in transforming business challenges into competitive advantages. Whether it's eliminating critical bottlenecks, architecting for scale, or leading technical strategy, I focus on solutions that deliver measurable impact and unlock new possibilities.
My Philosophy
CoreCapabilities
Strategic skills focused on delivering measurable business impact through technical excellence.
My Approach
I focus on understanding the business context first, then apply the right technical solution. Every optimization is measured against real business metrics, not vanity benchmarks.
What I Bring to Your Team
Performance Optimization
Algorithm optimization • Caching strategies • Resource management
System Architecture
Enterprise systems • Scalable design • High availability
Cost Optimization
Infrastructure efficiency • Resource optimization • Smart scaling
Technical Strategy
Migration planning • Risk mitigation • Future-proofing
Problem Solving
Root cause analysis • Systematic debugging • Preventive solutions
Team Leadership
Technical mentoring • Code reviews • Best practices
RealResults
Not promises. Verified achievements from my current role.
Impact Summary
"These aren't hypotheticals. This is what I've actually delivered."
Algorithm Optimization
Rebuilt PDF generation algorithm for 200+ page documents, processing entirely client-side in React/Next.js
Transformed user experience from frustrating waits to instant results
Infrastructure Cost Reduction
Led complete infrastructure migration while improving system reliability and eliminating data loss issues
Near-zero support tickets despite growing user base
Business Value Creation
Single-handedly improved and maintained core product for 18 months, making it acquisition-worthy
Direct contributor to successful company exit
Enterprise Scale
System now supports 17% of big-budget film productions in the USA
Trusted by major Hollywood productions
The Bottom Line
These results come from my current role, where I've consistently delivered measurable value through strategic technical decisions and relentless optimization. If I can achieve this as an employee, imagine what focused consulting could deliver for your specific challenges.
Let'sConnect
Ready to transform your technical challenges into competitive advantages? Let's discuss how I can help.
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